Ayushi Kothari

Product design · strategy · systems thinking

Complexity should feel  intuitive

I simplify enterprise platforms, AI products and payment ecosystems by combining systems thinking, product strategy and human-centered design.

AI can produce visuals, prototypes, and wireframes at speed. I bring the judgment to choose the right approach and what to move forward with.

About me

A decade of moving deeper into complexity.

I don’t just design interfaces. I shape products, workflows, AI experiences, and business outcomes. I’m a product designer with 10+ years across SaaS, FinTech, and AI-powered platforms, partnering with executive and cross-functional teams to simplify complex systems and ship work people can trust.

Things I work on
  1. 01 Product strategy
  2. 02 UX strategy
  3. 03 Enterprise systems
  4. 04 AI experiences
  5. 05 Workflow design
  6. 06 Design leadership
Career timeline

From interfaces to infrastructure, and now agents. Each role took on a harder layer of the system than the one before.

  1. NekoAI

    Jun 2026 — Present

    Lead Product Designer · sole designer

    Designing how a code-review agent explains itself, hands control back to developers, and recovers when it gets things wrong.

    Agentic design • AI experience • Design system

  2. HubSpot

    Aug 2023 — May 2026

    Lead Product Designer · Design DRI, payments & billing

    Owned design for the payments and billing platform, mapping the business rules and dependencies behind every screen.

    Payments • Billing • Infrastructure

  3. Citi Bank

    Dec 2019 — Feb 2023

    Product Designer (AVP)

    Enterprise transaction banking and payment platform design for corporate banking.

    Enterprise • Payments • Workflows