Ayushi Kothari
Complexity should feel intuitive
I simplify enterprise platforms, AI products and payment ecosystems by combining systems thinking, product strategy and human-centered design.
AI can produce visuals, prototypes, and wireframes at speed. I bring the judgment to choose the right approach and what to move forward with.
Case Studies
SEPA Payments
Delta Invoicing
What I Do
I don't just design interfaces.
I shape products, workflows, AI experiences, and business outcomes.
Product Thinking & Strategy
Discovery & roadmapping · Stakeholder alignment · Platform outcomes · Evidence-based decisions
UX Strategy
Journey mapping · Service blueprinting · Information architecture · Design governance
Enterprise Systems Design
Complex workflows · Payments & billing · Permissions & scale · Reusable patterns
AI Experiences
AI-assisted workflows · Enterprise search · Agentic patterns · High-fidelity prototyping
Workflow Design
Operational efficiency · Cross-team journeys · Billing lifecycles · Error recovery
Design Leadership
Mentoring & critiques · Cross-functional alignment · Strategic storytelling · Executive workshops
Career Timeline
A decade of moving deeper into complexity — from interfaces to infrastructure.
Senior Product Designer — HubSpot
Enterprise billing, payments, platform UX, AI workflows, and product strategy.
Product Designer (AVP) — Citi Bank
Enterprise transaction banking and payment platform design.
Lead Experience Design — Infosys
Enterprise mobility, retail, AI, and FinTech product design.
UI/UX Designer (Intern) — Whyness Worldwide
Agency and product design foundation.
UI & Visual Designer — Freelancing
Freelance across multiple industries.
UI Designer — ARay System
Interaction and visual design.